Coty’s Rimmel London has launched Show Off Lip Lacquer, and has recruited its usual “face” – Kate Moss – to promote the new product.

The innovative formula that will last all day contains “pure color pigments,” and the creamy lacquer’s bold colors shine through the product’s clear tube.

The lip product is paired with a new type of foam applicator that has a built-in micro-reservoir that is designed to hold the perfect amount of product, helping to ensure it glides on evenly.

Show Off Lip Lacquer is available in 14 shades.